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Recently, Baosteel Marketing Center (Baosteel International) Steel Trading Company has deeply explored user needs and achieved the first order of battery shell materials for Baowu Aluminum Industry.
Since Baowu Aluminum was put into production, the steel trade company has actively investigated the aluminum plate processing capacity and aluminum plate market in the region, understood the demand of downstream industries, cooperated with Baowu Aluminum and the Academia Sinica, started from the existing cooperative users, took the main engine plant as the dimension, investigated the end customers with useful aluminum demand, visited the main engine plants and supporting plants in East China in a timely manner, and collected the demand for automobile aluminum plates. Based on the unit configuration, design capacity, and product price of Baowu Aluminum, Steel Trading Company simulates and calculates the unit marginal contribution of products based on the current mature aluminum plant's operating rate and yield rate.
Regarding the key product of Baowu Aluminum in the future - aluminum sheet automotive panels, the steel trading company actively promotes Baowu Aluminum's aluminum products when visiting steel aluminum shared customers. With the promotion of the international process of automobile lightweight, new aluminum models of joint venture brands have begun to be produced domestically in recent years. With the deepening of the new energy credit system and the continued opening of foreign investment entry barriers for new energy vehicles by the National Development and Reform Commission, the demand for aluminum alloy plates for automobiles has further increased, and the demand for aluminum plates for battery shells in China has also continued to rise.
The Baosteel team conducted point-to-point visits to battery shell manufacturers and had sufficient communication on technology, processing, transportation, and business aspects. Finally, they locked in trial materials for battery shells from Baowu Aluminum Industry with a company in East China, achieving the first order of Baowu Aluminum Industry's battery shells. Before the official production of Baowu Aluminum's automotive panels, orders for East China Aluminum panels mainly focused on insulation covers, gas storage tanks, mailboxes, battery shells, and other orders from the parts factory. Baowu Aluminum has broken down its production and sales plans for January and February, successfully completing the task of producing automotive aluminum panels.
Baosteel Co., Ltd. has won a high value-added hot rolling order of over 10000 yuan per ton of steel. Recently, Baosteel Co., Ltd. successfully signed three contracts for hot rolled steel coils produced by Meigang's 1780 production line with a ton of steel exceeding 10000 yuan. As a special type of steel, precision punching tool steel has the characteristics of high alloy composition and high rolling difficulty, and few steel mills challenge this steel type. Baosteel Group cooperated and completed a series of work such as quality design and process finalization in a relatively short period of time. With rich experience and technical strength accumulated in the field of special steel production, Meishan Base successfully produced and delivered to users in one trial.
This year, Baosteel has strengthened the collaboration between production, sales, and research, putting forward higher requirements for localized sales work. Steel Trading Company will actively carry out user sorting and market development within 300 kilometers around Meigang based on its product characteristics and regional positioning; Continue to increase the exploration of the regional hot rolling market, focusing on large-scale product sales to ensure the completion of sales plans, while fully tapping into the personalized needs of segmented markets, and striving to improve the product structure optimization and profitability of Meigang's production line
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